I’m a Lead Product Designer with over 8+ years of experience designing and delivering digital products from early-stage concepts through to launch. I work across design and engineering in tech, partnering closely with cross-disciplinary teams to shape clear, scalable product experiences.

I was the first product designer at YC-backed developer documentation startup ReadMe in San Francisco, where I helped define the core UX and API ecosystem. I later worked as a freelancer, collaborating with a variety of client types across the US and Europe and leading small, cross-functional pods to deliver custom product solutions.

Now based in Edinburgh, Scotland, I collaborate with teams at Fjord (Part of Accenture) and Elsewhen, supporting ambitious organisations in building thoughtful, high-quality, user-centred products.

I enjoy working closely with designers and engineers to bring ideas into the real world - from shaping product strategy and interfaces to contributing front-end code and guiding teams through complex product challenges. My approach balances clarity, craft, and pragmatism, ensuring design decisions align with both user needs and technical realities.

+hello@madisonyocum.com