I’m a Lead Product Designer with 8+ years of experience defining and delivering digital products, supported by a strong background in front-end engineering. I work across product strategy, design, AI and code to set direction, align teams and turn ambiguity into scalable products with measurable business impact.

I began my career as the first product designer at Y Combinator-backed startup ReadMe in San Francisco, helping shape the core product experience for developers. I later worked independently with startups and established companies across the US and Europe, partnering directly with founders and product leaders to take products from concept to market.

Now based in Edinburgh, I’ve led product initiatives at Fjord (Part of Accenture) and Elsewhen, working across complex enterprise platforms and high-stakes programmes. I partner with senior stakeholders, align product and engineering teams and create the clarity needed to move from strategic decisions into confident delivery.

My engineering background helps me connect product direction with working software. I prototype directly in code, use AI to explore and validate ideas faster and test product behaviour before significant engineering investment. The result is stronger decisions, reduced delivery risk and products that work for users, the business and the teams building them.

+hello@madisonyocum.com